Contemporary Advertising / Courtland L. Bovée, William F. Arens.

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Material type: Text

TextSeries: The Irwin series in marketingPublication details: Homewood, Ill. : Irwin, c1989.Edition: 3rd edDescription: xxv, 662, 9, 4, 22, 12 p. : ill. (some col.) ; 28 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	Mukombe Library Open Access Section	659.1 BOV (Browse shelf(Opens below))	Available	5296
Book	Mukombe Library Open Access Section	659.1 BOV (Browse shelf(Opens below))	Available	5297
Book	Mukombe Library Open Access Section	659.1 BOV (Browse shelf(Opens below))	Available	5298
Book	Mukombe Library Open Access Section	659.1 BOV (Browse shelf(Opens below))	Available	5299
Book	Mukombe Library Open Access Section	659.1 BOV (Browse shelf(Opens below))	Available	5300
Book	Mukombe Library Open Access Section	659.1 BOV (Browse shelf(Opens below))	Available	5301
Book	Mukombe Library Open Access Section	659.1 BOV (Browse shelf(Opens below))	Available	5302
Book	Mukombe Library	659.1 BOV (Browse shelf(Opens below))	Available	38
Book	Mukombe Library	659.1 BOV (Browse shelf(Opens below))	Available	39
Book	Mukombe Library	659.1 BOV (Browse shelf(Opens below))	Available	40
Book	Mukombe Library	659.1 BOV (Browse shelf(Opens below))	Available	41
Book	Mukombe Library	659.1 BOV (Browse shelf(Opens below))	Available	42

Includes index.

Bibliography: p. 1-9 (3rd group)

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