Kabale University Library Catalogue
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Strategic planning for public relations / Ronald D. Smith.

By: Material type: TextTextPublisher: New York, NY : Routledge, c2021Edition: 6th editionDescription: xxxv, 622 p. : col. ill. ; 25 cmISBN:
  • 9780367903855
  • 9780367903848
Subject(s): Additional physical formats: Online version:: Strategic planning for public relations.DDC classification:
  • 659.2 SMI 23
Contents:
Formative research -- Strategy -- Tactics -- Evaluative research.
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Holdings
Item type Current library Call number Status Date due Barcode
Book Mukombe Library Open Access Section 659.2 SMI (Browse shelf(Opens below)) Available 12575
Book Mukombe Library Open Access Section 659.2 SMI (Browse shelf(Opens below)) Available 12576

Includes bibliographical references and index.

Formative research -- Strategy -- Tactics -- Evaluative research.

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