Strategic planning for public relations / Ronald D. Smith.
Material type: TextPublisher: New York, NY : Routledge, c2021Edition: 6th editionDescription: xxxv, 622 p. : col. ill. ; 25 cmISBN:- 9780367903855
- 9780367903848
- 659.2 SMI 23
Contents:
Formative research -- Strategy -- Tactics -- Evaluative research.
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Book | Mukombe Library Open Access Section | 659.2 SMI (Browse shelf(Opens below)) | Available | 12575 | ||
Book | Mukombe Library Open Access Section | 659.2 SMI (Browse shelf(Opens below)) | Available | 12576 |
Includes bibliographical references and index.
Formative research -- Strategy -- Tactics -- Evaluative research.
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