Tourism, hospitality and digital transformation : strategic management aspects / edited by Kayhan Tajeddini, Vanessa Ratten and Thorsten Merkle.

Contributor(s):

Material type: Text

TextSeries: Innovation and technology horizons | Innovation and technology horizonsPublisher: London ; New York : Routledge/Taylor & Francis Group, 2020Copyright date: ©2020Edition: Description: xxii,228 p . : ill. ; 24 cmContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9780429054396

Subject(s):

Additional physical formats: Print version:: Tourism, hospitality and digital transformationDDC classification:

910.684 23 TOU

Summary: "Innovation and technological advancements can be disruptive forces especially for conventional business in the hospitality and tourism industries. The book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. This book examines a wide scope of topics from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance. The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies"-- Provided by publisher.

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	Mukombe Library Reserve Section	910.6 TOU (Browse shelf(Opens below))	Available	8081
Book	Mukombe Library Open Access Section	910.6 TOU (Browse shelf(Opens below))	Available	8079
Book	Mukombe Library Open Access Section	910.6 TOU (Browse shelf(Opens below))	Available	8080

Includes bibliographical references and index.

"Innovation and technological advancements can be disruptive forces especially for conventional business in the hospitality and tourism industries. The book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. This book examines a wide scope of topics from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance. The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies"-- Provided by publisher.

Description based on print version record and CIP data provided by publisher.

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