Basic Marketing : a marketing strategy planning approach /
Perreault, William D., Jr.
Basic Marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. - 19th ed. - New York : McGraw-Hill, c2014. - xxxix, 725 p. : ill. ; 28 cm.
Includes index.
Includes bibliographic references.
9781259060762
658.8 / PER
Basic Marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. - 19th ed. - New York : McGraw-Hill, c2014. - xxxix, 725 p. : ill. ; 28 cm.
Includes index.
Includes bibliographic references.
9781259060762
658.8 / PER