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Applications in Basic Marketing : clippings from the popular business press /

McCarthy, E. Jerome.

Applications in Basic Marketing : clippings from the popular business press / E. Jerome McCarthy ,William D. Perreault, Jr. - 1991-1992 Edition. - Boston : IRWIN, c1991. - viii, 210 p. : ill. ; 26 cm.

ISBN: 9780256101164 0256101167 09320802

Dewey Class. No.: 658.8 / MCC

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