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Marketing Communications /

Egan, John, 1952-

Marketing Communications / John Egan. - Second edition. - ix, 420 pages ; 27 cm

Includes index.

Includes bibliographical references.

ISBN: 9781446259023 (hardback) 1446259021 (hardback) 9781446259030 (paperback) 144625903X (paperback)

Subjects--Topical Terms:
Communication in marketing.
Marketing.
Advertising.
Advertising.
Communication in marketing.
Marketing.

Dewey Class. No.: 658.802 / EGA

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