E-marketing : concepts, methodologies, tools, and applications /
E-marketing : concepts, methodologies, tools, and applications /
Information Resources Management Association, Editor.
- Hershey, PA : Business Science Reference, c2012.
- [xxii, 1391, xxix p.) : ill. ; 29 cm.
Includes index.
Includes bibliographical references.
"This reference presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing"--Provided by publisher.
9781466615984 (hbk. : 3 vol. set) 9781466615991 (ebook) 9781466616004 (print & perpetual access)
2012010426
Internet marketing.
Electronic commerce.
658.87 / ELE
Includes index.
Includes bibliographical references.
"This reference presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing"--Provided by publisher.
9781466615984 (hbk. : 3 vol. set) 9781466615991 (ebook) 9781466616004 (print & perpetual access)
2012010426
Internet marketing.
Electronic commerce.
658.87 / ELE