Essentials of Business Research : a guide to doing your research project /
Wilson, Jonathan
Essentials of Business Research : a guide to doing your research project / Jonathan Wilson. - 2nd ed. - London : SAGE Pubilication Ltd ; c2014. - xxii, 352 pages ; ill. col. : 24 cm
Includes : Glossary, Index
Includes bibliographical references and index.
An introduction to business research -- Developing a research topic -- Conducting a literature review -- Addressing ethical issues -- Establishing a research design -- Primary data collection -- Using secondary data -- Sampling -- Analyzing quantitative data -- Analyzing qualitative data -- Writing up and presenting your research.
9781446257333
Business--Research--Methodology.
Dissertations, Academic.
650.07 / WIL
Essentials of Business Research : a guide to doing your research project / Jonathan Wilson. - 2nd ed. - London : SAGE Pubilication Ltd ; c2014. - xxii, 352 pages ; ill. col. : 24 cm
Includes : Glossary, Index
Includes bibliographical references and index.
An introduction to business research -- Developing a research topic -- Conducting a literature review -- Addressing ethical issues -- Establishing a research design -- Primary data collection -- Using secondary data -- Sampling -- Analyzing quantitative data -- Analyzing qualitative data -- Writing up and presenting your research.
9781446257333
Business--Research--Methodology.
Dissertations, Academic.
650.07 / WIL