Normal view MARC view ISBD view

Essentials of Marketing /

Lamb, Charles W.

Essentials of Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. - 2nd ed. - Australia ; United States : South-Western College Pub., c2001. - xxviii, 579 p. : col. ill. ; 28 cm. + 1 computer laser optical disc (4 3/4 in.)

Includes indexes.

Includes bibliographical references.

ISBN: 0324043767

Subjects--Topical Terms:
Marketing.
Marketing--Management.

Dewey Class. No.: 658.8 / LAM

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)