Corporate Communication : a guide to theory & practice /
Cornelissen, Joep,
Corporate Communication : a guide to theory & practice / Joep Cornelissen. - 4th edition. - xxi, 294 pages : illustrations ; 25 cm
Includes index.
Includes bibliographical references.
Part I: Introduction -- Chapter 1: Defining Corporate Communication -- Chapter 2: Corporate Communication in Contemporary Organizations -- Part II: Conceptual Foundations -- Chapter 3: Stakeholder Management and Communication -- Chapter 4: Corporate Identity, Branding and Corporate Reputation -- Part III: Corporate Communication in Practice -- Chapter 5: Communication Strategy -- Chapter 6: Strategic Planning and Campaign Management -- Chapter 7: Research and Measurement -- Part IV: Specialist Areas in Corporate Communications -- Chapter 8: Media Relations -- Chapter 9: Employee Communication -- Chapter 10: Issues Management -- Chapter 11: Crisis Communication -- Part V: New Developments in Corporate Communication -- Chapter 12: Leadership and Change Communication -- Chapter 13: Corporate Social Responsibility (CSR) and Community Relations -- Chapter 14: Social Media and Corporate Communication.
9781446274941 (hbk) 1446274942 (hbk) 1446274950 (pbk) 9781446274958 (pbk)
Communication in management.
Business communication.
Business communication.
Communication in management.
Corporate Communication.
Unternehmen.
Kommunikation.
Communication en gestion.
Communication dans les organisations.
302. 22 / COR
Corporate Communication : a guide to theory & practice / Joep Cornelissen. - 4th edition. - xxi, 294 pages : illustrations ; 25 cm
Includes index.
Includes bibliographical references.
Part I: Introduction -- Chapter 1: Defining Corporate Communication -- Chapter 2: Corporate Communication in Contemporary Organizations -- Part II: Conceptual Foundations -- Chapter 3: Stakeholder Management and Communication -- Chapter 4: Corporate Identity, Branding and Corporate Reputation -- Part III: Corporate Communication in Practice -- Chapter 5: Communication Strategy -- Chapter 6: Strategic Planning and Campaign Management -- Chapter 7: Research and Measurement -- Part IV: Specialist Areas in Corporate Communications -- Chapter 8: Media Relations -- Chapter 9: Employee Communication -- Chapter 10: Issues Management -- Chapter 11: Crisis Communication -- Part V: New Developments in Corporate Communication -- Chapter 12: Leadership and Change Communication -- Chapter 13: Corporate Social Responsibility (CSR) and Community Relations -- Chapter 14: Social Media and Corporate Communication.
9781446274941 (hbk) 1446274942 (hbk) 1446274950 (pbk) 9781446274958 (pbk)
Communication in management.
Business communication.
Business communication.
Communication in management.
Corporate Communication.
Unternehmen.
Kommunikation.
Communication en gestion.
Communication dans les organisations.
302. 22 / COR