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Creativity and advertising : affect, events and process /

McStay, Andrew, 1975-

Creativity and advertising : affect, events and process / Andrew McStay. - vi, 173 pages ; 24 cm

Includes bibliographical references (pages [158]-169) and index.

ISBN: 9780415519540 (hbk) 9780415519557 (pbk)

LCCN: 2012048477

Subjects--Topical Terms:
Advertising.
Creative ability.

LC Class. No.: HF5821 / .M37 2013

Dewey Class. No.: 659.1 / MCS

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