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Relationship selling /

Johnston, Mark W.

Relationship selling / Mark W. Johnston, Greg W. Marshall. - Boston : McGraw-Hill/Irwin, c2008. - xxvii, 446 p. : col. ill. ; 26 cm.

Includes bibliographical references, glossary, indexes.

ISBN: 9780073529813 (alk. paper) 0073529818 (alk. paper)

Subjects--Topical Terms:
Selling.
Relationship marketing.
Customer relations.

Dewey Class. No.: 658.85 / JOH

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