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Integrated advertising, promotion & marketing communications /

Clow, Kenneth E.

Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack. - 9th ed. - Harlow. : Pearson Education Ltd., c2022 - 469 p. : col. ill. ; 28 cm.

Includes bibliographical references, indexes.

ISBN: 129241121X 9781292411217

Subjects--Topical Terms:
Communication in marketing.
Advertising.

Dewey Class. No.: 659.1 / CLO

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