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Principles of marketing /

Principles of marketing / Philip Kotler . . . [et al.] - Arab World ed. - Harlow : Pearson Education Ltd., c2011. - xxiii, 526 p. : col. ill. ; 28 cm.

Includes bibliographical appendix, references, glossary, indexes.

ISBN: 9781408255681

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / PRI

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