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Hospitality and tourism marketing : building customer driven hospitality and tourism organizations /

Hospitality and tourism marketing : building customer driven hospitality and tourism organizations / Robert E. Hinson, Ishmael Mensah, George Kofi Amoako, Esi Akyere Mensah, Isaac Sewornu Coffie, Eddy Khosa (editors). - New York : Routledge, c2024. - xxii, 352 p. : ill. ; 26 cm.

Includes references, index.

ISBN: 9781032688473 9781032688480

Subjects--Topical Terms:
Hospitality industry--Marketing.
Tourism--Marketing.

Dewey Class. No.: 338.479 / HOS

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