MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02930cam a22003738i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
21481909 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230112145149.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200327s2021 enk b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2020014713 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780367346355 |
| Qualifying information |
(hbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780367346393 |
| Qualifying information |
(pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9780429326981 |
| Qualifying information |
(ebk) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
KABLIB |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
KABLIB |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5822 |
| Item number |
.F456 2021 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.10 |
| Edition number |
23 |
| Item number |
FEN |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fennis, Bob Michaël, |
| Dates associated with a name |
1968- |
| Relator term |
author. |
| 9 (RLIN) |
12016 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The psychology of advertising / |
| Statement of responsibility, etc. |
Bob M. Fennis, Wolfgang Stroebe. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Third edition. |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
2010 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Abingdon, Oxon ; |
| -- |
New York, NY : |
| Name of producer, publisher, distributor, manufacturer |
Routledge, |
| Date of production, publication, distribution, manufacture, or copyright notice |
c2021. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii,466p.: |
| Other physical details |
ill.: |
| Dimensions |
25cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice. Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. This revised and fully updated third edition of the Psychology of Advertising offers a comprehensive and state-of-the art overview of psychological theorizing and research on the impact of online and offline advertising and discusses how the traces consumers leave on the internet (their digital footprint) guides marketers in micro-targeting their advertisements. The new edition also includes new coverage of big data, privacy, personalization, and materialism, and engages with the issue of the replication crisis in psychology, and what that means in relation to studies in the book. Including a glossary of key concepts, updated examples, and illustrations, this is a unique and invaluable resource for advanced undergraduate and graduate students and instructors. Suitable for psychology, advertising, marketing, and media courses. it is also a valuable guide for professionals working in advertising, public health, public services and political communication"-- |
| Assigning source |
Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Psychological aspects. |
| 9 (RLIN) |
12017 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumers |
| General subdivision |
Attitudes. |
| 9 (RLIN) |
12018 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Stroebe, Wolfgang, |
| Relator term |
author. |
| 9 (RLIN) |
12019 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Online version: |
| Main entry heading |
Fennis, Bob Michaël, 1968- |
| Title |
The psychology of advertising |
| Edition |
Third edition. |
| Place, publisher, and date of publication |
New York : Routledge, 2020. |
| International Standard Book Number |
9780429326981 |
| Record control number |
(DLC) 2020014714 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |