MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02626cam a2200361 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
18706964 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230116124050.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150720s2016 nyu b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2015021332 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780367278984 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
KABLIB |
| Language of cataloging |
eng |
| Transcribing agency |
KABLIB |
| Description conventions |
rda |
| Modifying agency |
KABLIB |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HM742 |
| Item number |
.M68 2016 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.231 |
| Edition number |
23 |
| Item number |
MOT |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Motion, Judy. |
| 9 (RLIN) |
12103 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Social media and public relations : |
| Remainder of title |
fake friends and powerful publics / |
| Statement of responsibility, etc. |
Judy Motion, Robert L. Heath, and Shirley Leitch. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1 Edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Routledge, |
| Date of production, publication, distribution, manufacture, or copyright notice |
c2016. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
224 p. : |
| Dimensions |
24 cm. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Routledge new directions in public relations & communication research |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Social media has had a profound, and as yet not fully understood impact on public relations. In the 24/7 world of perpetually-connected publics, will public relations function as a dark art that spins (or tweets) the truth for credulous publics? Or must public relations be reconceptualized under the full glare of the internet and the expectations of increasingly powerful publics? The purpose of this book is to examine the role of public relations in social media through an exploration of the myriad ways that social media is reshaping its core concepts and activities. In particular, it examines the dichotomies of fake and authentic, powerful and powerless, meaning and meaningful. It also examines the key transgressions committed by practitioners: the paucity of digital literacy, a widespread lack of understanding of the norms of social media, a naivety about the corporate identity risks, and a prevalent emphasis on spin and persuasion rather than on authentic engagement. This challenging and fascinating book will be of interest to all students, researchers and practitioners in Public Relations, Media and Communication Studies"-- |
| Assigning source |
Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social media. |
| 9 (RLIN) |
12104 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations. |
| 9 (RLIN) |
12105 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BUSINESS & ECONOMICS / General. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
12106 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BUSINESS & ECONOMICS / Public Relations. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
12107 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
LANGUAGE ARTS & DISCIPLINES / Communication Studies. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
12093 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Heath, Robert L. |
| Fuller form of name |
(Robert Lawrence), |
| Dates associated with a name |
1941- |
| 9 (RLIN) |
12108 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Leitch, Shirley, |
| Dates associated with a name |
1960- |
| 9 (RLIN) |
12109 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Cover image |
| Uniform Resource Identifier |
<a href="http://images.tandf.co.uk/common/jackets/websmall/978041585/9780415856263.jpg">http://images.tandf.co.uk/common/jackets/websmall/978041585/9780415856263.jpg</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |