Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

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TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007.Edition: 6th edDescription: xx, 648 p. : ill. ; 28 cmISBN:

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	Mukombe Library Open Access Section				658.8 LOV (Browse shelf(Opens below))					Available			14018

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Includes bibliographical references, glossary, indexes.

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