Perreault, William D., Jr. <br/><br/>
Basic Marketing :   a marketing strategy planning approach / 
William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. 
 - 19th ed. 
 - New York :  McGraw-Hill,  c2014. 
 - xxxix, 725 p. :  ill. ;  28 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographic references. 
<br/><br/><label>ISBN: </label>9781259060762 
<br/><br/><label>Dewey Class. No.: </label>658.8  / PER