TY  - BOOK
AU  - Perreault, William D., Jr.
AU  - Cannon, Joseph P.,
AU  - McCarthy, E. Jerome,
TI  - Basic Marketing : : a marketing strategy planning approach 
SN  - 9781259060762
U1  - 658.8 23
PY  - 2014///
CY  - New York
PB  - McGraw-Hill
N1  - Includes index; Includes bibliographic references
ER  -