Nahai, Nathalie.

Webs of Influence : the psychology of online persuasion : the secret strategies that make us click / Nathalie Nahai. - Harlow, England ; New York : Pearson, c2012. - xiv, 271 p. : col. ill. ; 24 cm.

Includes index.

Includes bibliographical references.

9780273772958


Internet marketing--Psychological aspects.
Internet advertising--Psychological aspects.
Web sites--Design.

658.872 / NAH