TY  - BOOK
AU  - Kerin,Roger A.
TI  - Marketing
SN  - 0072828803 (text : alk. paper)
U1  - 658.8 23
PY  - 2006///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Marketing
N1  - Includes index; Includes bibliographical references
UR  - http://www.loc.gov/catdir/enhancements/fy0619/2004065542-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0619/2004065542-t.html
ER  -