McCarthy, E. Jerome. <br/><br/>
Applications in Basic Marketing :   clippings from the popular business press / 
E. Jerome McCarthy ,William D. Perreault,  Jr. 
 - 1991-1992 Edition. 
 - Boston :  IRWIN,  c1991. 
 - viii, 210 p. :  ill. ;  26 cm. 
<br/><br/><label>ISBN: </label>9780256101164 0256101167 09320802 
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCC