Perreault, William D., Jr. <br/><br/>
Applications in Basic Marketing :   clippings from the popular business press / 
William D. Perreault,  Jr.,  E. Jerome McCarthy.  
 - 2004-2005 Edition. 
 - Boston :  McGraw-Hill/Irwin,  c2005. 
 - vii, 214 p.   ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>9780072864700 0072864702 
<br/><br/><label>Dewey Class. No.: </label>658.8  / PER