E-marketing : concepts, methodologies, tools, and applications /
Information Resources Management Association, Editor.
- Hershey, PA : Business Science Reference, c2012.
- [xxii, 1391, xxix p.) : ill. ; 29 cm.
Includes index.
Includes bibliographical references.
"This reference presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing"--Provided by publisher.