Arens, William F. <br/><br/>
Contemporary Advertising / 
William F. Arens. 
 - 10th ed. 
 - Boston, Mass. :  McGraw-Hill,  c2006. 
 - xl, 614 [80]p. :  col. ill. ;  28 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/> Includes indexes. 
<br/><br/><label>ISBN: </label>0072964723 (alk. paper) 9780072964721 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1  / ARE