Wilson, Jonathan

Essentials of Business Research : a guide to doing your research project / Jonathan Wilson. - 2nd ed. - London : SAGE Pubilication Ltd ; c2014. - xxii, 352 pages ; ill. col. : 24 cm

Includes : Glossary, Index

Includes bibliographical references and index.

An introduction to business research -- Developing a research topic -- Conducting a literature review -- Addressing ethical issues -- Establishing a research design -- Primary data collection -- Using secondary data -- Sampling -- Analyzing quantitative data -- Analyzing qualitative data -- Writing up and presenting your research.

9781446257333


Business--Research--Methodology.
Dissertations, Academic.

650.07 / WIL