Essentials of Business Research : a guide to doing your research project /
Jonathan Wilson.
- 2nd ed.
- London : SAGE Pubilication Ltd ; c2014.
- xxii, 352 pages ; ill. col. : 24 cm
Includes : Glossary, Index
Includes bibliographical references and index.
An introduction to business research -- Developing a research topic -- Conducting a literature review -- Addressing ethical issues -- Establishing a research design -- Primary data collection -- Using secondary data -- Sampling -- Analyzing quantitative data -- Analyzing qualitative data -- Writing up and presenting your research.