TY - BOOK AU - Wilson,Jonathan TI - Essentials of Business Research: a guide to doing your research project SN - 9781446257333 U1 - 650.07 23 PY - 2014/// CY - London PB - SAGE Pubilication Ltd KW - Business KW - Research KW - Methodology KW - Dissertations, Academic N1 - Includes : Glossary, Index; Includes bibliographical references and index; An introduction to business research -- Developing a research topic -- Conducting a literature review -- Addressing ethical issues -- Establishing a research design -- Primary data collection -- Using secondary data -- Sampling -- Analyzing quantitative data -- Analyzing qualitative data -- Writing up and presenting your research ER -