TY - BOOK AU - Doole, Isobel AU - Lowe , Robin TI - Strategic Marketing Decisions 2007-2008 SN - 9780750684156 U1 - 658.8 23 PY - 2007/// CY - Boston PB - Elsevier Ltd KW - Strategic planning N1 - Includes : Appendix; Includes : Index ER -