Horner, Susan, 1956-

Consumer Behaviour in Tourism / Susan Horner and John Swarbrooke. - Third edition. - ix, 446 pages ; 25 cm.

Revised edition of: Consumer behavior in tourism / John Swarbrooke and Susan Horner. 2007.

Includes bibliographical references and index.

9781138013384 (hbk) 9781138013391 (pbk)


Consumer behavior.
Tourism.

338.4 910.68 / HOR