Berger, Arthur Asa,  1933- <br/><br/>
Media and Communication Research Methods :  an introduction to qualitative and quantitative approaches / 
Arthur Asa Berger, San Francisco State University . 
 - Third edition. 
 - xvii, 365 pages :  illustrations ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9781452256573  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Research--Methodology.<br/>Communication--Research--Methodology.
<br/><br/><label>Dewey Class. No.: </label>302.23  / BER