Boyd, Harper W. <br/><br/>
Marketing Management / 
Harper W. Boyd, Jr. [and] William F. Massy. 
 - New York :  Harcourt Brace Jovanovich,  [1972]. 
 - xii, 618 p.  illus.  24 cm. 
 - The Harbrace series in business and economics .
<br/><br/> Includes Index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0155551124 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / BOY