Lamb, Charles W. <br/><br/>
Essentials of Marketing / 
Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. 
 - 2nd ed. 
 - Australia ;  United States :  South-Western College Pub.,  c2001. 
 - xxviii, 579 p. :  col. ill. ;  28 cm. +  1 computer laser optical disc (4 3/4 in.) 
<br/><br/> Includes indexes. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0324043767  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / LAM