Bingham, Frank G.

Business Marketing / Frank G. Bingham, Jr., Roger Gomes. - 2nd ed. - Lincolnwood, Ill. : NTC/Contemporary Pub. Group, c2001. - xix, 425 p. : ill. (some col.) ; 27 cm.

Rev. ed. of: Business marketing management. c1998.

Includes bibliographical references and index.

0844215384


Industrial marketing.
Industrial marketing--Management.
Industrial procurement--Management.
Industrial marketing--United States--Case studies.

658.8 / BIN