Kotler, Philip.  <br/><br/>
Marketing for hospitality and tourism / 
Philip Kotler, John T. Bowen, James C. Makens. 
 - sixth edition. 
 - Boston :   Prentice Hall,   c[2010] 
 - ii,630p.:  ill.;  27cm. 
<br/><br/>  Includes bibliographical references and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/> 	Hospitality industry -- Marketing. 	<br/>Tourism -- Marketing.
<br/><br/><label>Dewey Class. No.: </label>647.94  / KOT