Bowen, Kotler Makens. <br/><br/>
Marketing for Hospitality and tourism / 
Kotler Bowen Makens. 
 - 6th. ed.  Pearson New International Edition. 
 - London :  Pearson ,  c2014. 
 - ii, 630 p. :  ill. (som col);  27 CM. 
<br/><br/> Includes: Appendix (601-611)<br/>               Index (613-629)  
<br/><br/><label>ISBN: </label>101292020032 139781292020037 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>Dewey Class. No.: </label>910.688  / B0W