TY  - BOOK
AU  - Morris,Trevor
AU  - Goldsworthy,Simon
TI  - Public relations ethics: the real-world guide 
SN  - 9780367620172
AV  - HD59 .M6449 2021
U1  - 174.4 23
PY  - 2021///
CY  - New York, NY
PB  - Routledge
KW  - Public relations
KW  - Moral and ethical aspects
KW  - Public relations personnel
KW  - Professional ethics
N1  - Includes bibliographical references and index; Introduction -- Why PR Ethics Matter -- Theory and Practice -- PR's Own Codes of Ethics -- Who Wouldn't, or Shouldn't, You Work For? -- The Ethical Issues in Dealing with the Media -- Lobbying and Ethical Outrage -- PR Specialisms and Their Ethical Dilemmas -- PR Business and Management Ethics -- The Ethical Future -- Conclusion--and Our Ethical Checklist
N2  - "This book is a pragmatic, case-rich guide to how current and future public relations professionals can apply ethical principles and the industry's codes of ethics to their day-to-day work. Authors Trevor Morris and Simon Goldsworthy draw on their years of industry experience to illustrate key ethical issues and ground them in reality, all with an international frame of reference. The book incorporates interviews with industry practitioners, frequently offering dueling perspectives, as well as recent examples of real-life complaints and disciplinary issues. Provocative questions and exercises help readers grapple with ethical dilemmas and review the key scenarios and challenges that professionals face. The book is ideal at the undergraduate, postgraduate, and continuing education level as a core text for public relations ethics courses and a supplementary text for general public relations survey courses. Accompanying the text are online resources for both students and instructors, including lecture slides and links to further resources"--
ER  -