McStay, Andrew,  1975- <br/><br/>
Creativity and advertising :  affect, events and process / 
Andrew McStay. 
 - vi, 173 pages ;  24 cm 
<br/><br/>Includes bibliographical references (pages [158]-169) and index. 
<br/><br/><label>ISBN: </label>9780415519540 (hbk) 9780415519557 (pbk) 
<br/><br/><label>LCCN: </label>2012048477 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Creative ability.
<br/><br/><label>LC Class. No.: </label>HF5821  / .M37 2013 
<br/><br/><label>Dewey Class. No.: </label>659.1  / MCS