TY  - BOOK
AU  - McStay,Andrew
TI  - Creativity and advertising: affect, events and process 
SN  - 9780415519540 (hbk)
AV  - HF5821 .M37 2013
U1  - 659.1 23
PY  - 2013///
CY  - London, New York
PB  - Routledge, Taylor & Francis Group
KW  - Advertising
KW  - Creative ability
N1  - Includes bibliographical references (pages [158]-169) and index
ER  -