Leading the customer experience : inspirational service leadership /
Sarah Cook.
- xii, 174 p. ; 25 cm
Includes bibliographical references (pages 159-162) and index.
Acknowledgments -- Preface -- Why does leadership matter when it comes to customer experience? -- The qualities of the customer focused leader -- Customer insights and priorities -- Recruiting for attitude, training for excellence -- Motivating and empowering your people -- Communicate and praise -- Improve and innovate -- Consistently consistent -- Bibliography -- Index.