Cook, Sarah, 1955-

Leading the customer experience : inspirational service leadership / Sarah Cook. - xii, 174 p. ; 25 cm

Includes bibliographical references (pages 159-162) and index.

Acknowledgments -- Preface -- Why does leadership matter when it comes to customer experience? -- The qualities of the customer focused leader -- Customer insights and priorities -- Recruiting for attitude, training for excellence -- Motivating and empowering your people -- Communicate and praise -- Improve and innovate -- Consistently consistent -- Bibliography -- Index.

9781472447692 (hardback : alk. paper)


Customer services.
Leadership.
Customer relations.

658.812 COO