Leading the customer experience : inspirational service leadership /
Sarah Cook.
- xii, 174 pages ; 25 cm
Includes: Bibliographical references (pages 159-162) Indices ( Pages 163-174)
Acknowledgments -- Preface -- Why does leadership matter when it comes to customer experience? -- The qualities of the customer focused leader -- Customer insights and priorities -- Recruiting for attitude, training for excellence -- Motivating and empowering your people -- Communicate and praise -- Improve and innovate -- Consistently consistent -- Bibliography -- Index.