Belch, George E. <br/><br/>
Advertising and promotion :  George E. Belch, MIchael A. Belch  
an integrated marketing communications perspective / 
 - 13th ed. 
 - New York :  McGraw Hill,   c2024 
 - xxxi, 760 p. :  col. ill. ;  28 cm. 
<br/><br/> includes glossary, index 
<br/><br/><label>ISBN: </label>9781266090608 
<br/><br/><label>Subjects--Topical Terms: </label>--Advertising and promotions
<br/><br/><label>Dewey Class. No.: </label>658.804  / BEL