TY  - ADVS
AU  - Belch, George E.
AU  - Belch, George E.
AU  - Belch, Michael A.
TI  - Advertising and promotion: George E. Belch, MIchael A. Belch 
SN  - 9781266090608
U1  - 658.804 23
PY  - 2024///
CY  - New York
PB  - McGraw Hill, 
KW  - Business marketing
KW  - Advertising and promotions
N1  - includes glossary, index
ER  -