Clow, Kenneth E. <br/><br/>
Integrated advertising, promotion & marketing communications / 
Kenneth E. Clow, Donald Baack. 
 - 9th ed. 
 - Harlow. :  Pearson Education Ltd.,  c2022 
 - 469 p. :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references, indexes. 
<br/><br/><label>ISBN: </label>129241121X 9781292411217 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1  / CLO