TY  - BOOK
AU  - Clow,Kenneth E.
AU  - Baack,Donald
TI  - Integrated advertising, promotion & marketing communications
SN  - 129241121X
U1  - 659.1 23
PY  - 2022///
CY  - Harlow.
PB  - Pearson Education Ltd.
KW  - Communication in marketing
KW  - Advertising
N1  - Includes bibliographical references, indexes
ER  -