TY  - BOOK
AU  - Hemann,Chuck
AU  - Burbary,Ken
TI  - Digital marketing analytics: making sense of consumer data in a digital world 
SN  - 0789759608
U1  - 658.872 23
PY  - 2018///
CY  - New York
PB  - Pearson Education, Inc.
KW  - Internet marketing
KW  - Digital media
KW  - Social media
KW  - Marketing
KW  - Management
KW  - fast
N1  - Includes bibliographical references, index
ER  -