Principles of marketing / 
Philip Kotler . . . [et al.] 
 - Arab World ed. 
 - Harlow :  Pearson Education Ltd.,  c2011. 
 - xxiii, 526 p. :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical appendix, references, glossary, indexes. 
<br/><br/><label>ISBN: </label>9781408255681 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / PRI