TY  - BOOK
AU  - Kotler, Philip.
TI  - Principles of marketing
SN  - 9781408255681
U1  - 658.8 23
PY  - 2011///
CY  - Harlow
PB  - Pearson Education Ltd.
KW  - Marketing
N1  - Includes bibliographical appendix, references, glossary, indexes
ER  -