TY  - BOOK
AU  - Ngugi,Isaac K.
AU  - O'Sullivan,Helen
AU  - Osman,Hanaa
ED  - C.A.B. International,
TI  - Consumer behaviour in food and healthy lifestyle: a global perspective 
SN  - 9781786392879
AV  - RA418 
U1  - 647.94 23
PY  - 2020///]
CY  - Wallingford, Oxfordshire, UK, Boston, USA
PB  - CABI
KW  - Consumer Behavior
KW  - Food Preferences
KW  - Healthy Lifestyle
KW  - Feeding Behavior
KW  - Drinking Behavior
N1  - include index; Includes bibliographical references and index; Introduction to Consumer Behaviour and Overview of the Global Food and Drink Sector -- Models of consumer behaviour and holistic healthy lifestyle -- Consumer perceptions in food and drink --  Consumer learning and memory in food and drink --  Motivation and involvement in food and drink --  Consumer personality in food and drink --  Consumer self-concept in food and drink --  Consumer attitudes in food and drink -- Culture and sub-cultures in food and drink -- Role of reference groups in the food and drink sector -- Influences of social class in the food and drink sector -- Situational Factors in Food and Drink -- Organisational buying in food and drink -- Marketing Mix and consumer behaviour in food and drink -- Contemporary Issues, Developments and Transformations in the Food and Drink Sector
N2  - "This book is an essential resource exploring the concepts, theories and methods in consumer behaviour specifically applicable to the food and drink sector. Drawing examples from all continents, it provides you with accessible coverage and a truly global perspective of the particular characteristics of this industry"--
ER  -