Hospitality and tourism marketing :  building customer driven hospitality and tourism organizations / 
Robert E. Hinson, Ishmael Mensah, George Kofi Amoako, Esi Akyere Mensah, Isaac Sewornu Coffie, Eddy Khosa (editors). 
 - New York :  Routledge,  c2024. 
 - xxii, 352 p. :  ill. ;  26 cm. 
<br/><br/> Includes references, index. 
<br/><br/><label>ISBN: </label>9781032688473 9781032688480 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.<br/>Tourism--Marketing.
<br/><br/><label>Dewey Class. No.: </label>338.479  / HOS